Black Friday sports deals aren’t just for big-budget launches. A new analysis by Brand Keys shows that athletic brands such as Nike, Fitbit, Adidas and Under Armour are reducing prices by up to 50 percent on selected styles and trainers from late October through November.
Brand Keys, a New York firm that evaluates business brand value, broke down the price drop by brand. It found that Nike had the highest percentage of price reductions (36 percent) between October 27 and November 2. In the sneaker world, Nike appears to be slashing prices for launches and to celebrate the release of some key colors and styles.
Following Nike’s lead, Under Armour slashed prices on select pairs of high-tops and men’s running shoes. The analysis also found that Under Armour was discounting a collection of shoes, including running gear, American football uniforms and tennis shirts.
Adidas offered 30 percent to 50 percent discounts on ads, bike, and dress-ups. Foot Locker was the only retailer to offer up to 75 percent off bikes and Zappos: 70 percent off capris, short skirts, tank tops, short shorts, fleece jackets, and more.
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View the Brand Keys report
PHOTO GALLERY Black Friday Sports Deals in the Fall
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